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杨杨杨yoky

杨杨杨yoky

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# 前景理论

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Kahneman"s prospect theory highlights risk aversion in gains and risk preference in losses, introducing loss aversion. It also discusses three heuristics: representativeness, availability, and anchoring-adjustment. These influence decision-making by affecting probability estimation and reliance on perceived similarities, memory ease, and initial anchors.

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